You might not think your business is the right fit to use animation for your marketing strategies, but you could be missing out on valuable opportunities.
Animations are one of the most effective marketing mechanisms available, but the word itself might leave you thinking it’s too amateur or not serious enough for your business.
The following are some of the things to consider before you write off marketing-based animations, such as what you would find in a whiteboard explainer video.
It’s Broadly Appealing
As a marketer, it’s extremely tough to come up with something that’s going to appeal to almost everyone, at least within your defined customer niche. You can find that as a result of trying you end up spending too much money, or having an ineffective, disjointed marketing strategy.
What can be great about animation is the fact that it’s going to be one of the tools you can use to appeal to the broadest possible audience. You can even tweak an animation and make small changes quickly in a way that’s going to allow you to use the same core concept to target different slivers of your audience.
Just making a simple change to something like the colors can mean that you can use your animation to effectively reach more people.
There tends to be a fear among people who haven’t yet used animations that they’ll come off as amateurish when in reality they have the opposite effect. For a very small amount of money relatively speaking you can get a polished, professional and impactful animation video.
Even if you’re a startup with a tiny budget trying to scrape your marketing strategy together, an animation can actually make you appear more professional maybe then you even feel you are at this point in your business.
It’s Fast and Easy To Understand
Your digitally-savvy audience is bombarded with content and messaging all day every day. They’re not only discerning, but they’re also tired.
If you can speak to them in a way that’s fast, direct and simple to understand it’s going to resonate.
An animation can get information about even a very complex product or service across incredibly fast, and in a way that’s not tough to understand.
If you have a good and direct animation, it’s going to be easy to understand whether you’re talking to a Millennial, a baby boomer, or anyone else, and no matter their level of background understanding on the topic you’re discussing.
Finally, if you ask most marketers what the biggest challenge is for them, it’s creating an emotional connection. If you can get your audience to feel something, anything really, you have a better chance of converting them into a customer, but it’s tough.
Audiences can be really difficult to form a connection with because they’re so used to the impersonalized digital world. An animation is a great way to do it. You can make them laugh, show them the frustration of a problem you can solve, even make them feel nostalgic.