It seems that businesses need all the help they can get to get customers or clients and they are ready to do anything to reach their goals. So it needless to say about the importance of email marketing. Lately, more and more professionals take advantage of email sequences. And this beginner’s guide to email sequences will lead you through their smallest details.
Email sequences, sometimes known as email campaigns or drip campaigns, are a highly beneficial way of getting in touch with your audience without having to think too much about flashy advertising or what could become costly campaigns. They are easy to set up and produce, taking significantly less time and cost than other types of marketing, making them a popular option for small businesses, start-ups and even huge corporations.
But what exactly is an email sequence and how does it work? What are the benefits of using them? We’ve put together this useful beginner’s guide to email sequences and drip campaigns so you can see if this type of marketing is right for you and your business.
What Is An Email Sequence?
Simply put, an email sequence is a series of emails that are sent to a group of people on your email list at a certain time and frequency depending on the actions taken over the received email (if there is any).
Once a person subscribes to your list, they are on your list of recipients. This means you can start sending emails to them at various intervals to showcase sales, contests, promotions on products or services to help generate interest and sales.
It’s interesting to note that the return on investment is significantly higher compared to other types of marketing when it comes to email campaigns. This coupled with the ability to easily share emails with friends or family that could benefit from your promotion. Consequently, if everything is done correctly, email sequences can be truly beneficial to businesses of any size.
Email Sequences Must-haves
As with any promotion or marketing campaign, there is a number of key elements that will ensure your campaign is successful. Here are just a few of them to help you build a successful email sequence.
Know your subscribers
If you don’t know your audience, what and when they want to receive from you, you won’t succeed. Set the goals, one for each campaign, and make all the emails in the email sequence lead the recipients to one goal. What is even more important is to segment the subscribers’ list in a few groups depending on their preferences and location. This way, none of your emails will be left unread.
Cleaning your list
It’s important to regularly go through your list and remove all the invalid addresses. This will ensure that the bounce and delivery rates remain accurate. Verify emails to help you weed out those invalid addresses to help keep your list tidy.
Add a personal touch to every email
A dry email won’t be as exciting to read as one with a bit of pizzazz. An email that grasps your audience will generate more likelihood of sales and will ensure that you keep bringing customers back to your brand time and again. So make the emails in the sequences personal: make a research, find the details on the recipients, insert personalization variables into the emails, and voila! A personalized email that shows higher open and conversion rates is ready.
Triggers and schedules
These are two inevitable email sequence elements. A trigger is an action performed by the email recipient that estimates the next email campaign sequence. And a schedule gives an opportunity to automate the email sequence sending.
Testing
One of the extremely important steps. It allows you to check and confirm what does and doesn’t work for your email campaign. This will help ensure the subscribers are getting emails that are guaranteed to catch their eye and generate sales. You can find a specific tool to check your emails (namely, to see if they are not spam). Another point about testing is an A/B test that will help you define what works better for your target audience.
There are a number of other elements for any email campaign, so be sure to research the market to help you create the ultimate email sequence and help you bring customers to your business.
In this sense, using an email campaign sequence instrument is key to helping you develop more meaningful, trustworthy and productive campaigns to sell your goods and services to people who need them most. And by means of such tools you can convert leads easily.
Overall
Email campaigns or sequences are a great way to bring attention to your products and services, helping you bring the best out of your business and attract customers to keep them coming back for more. Hopefully, this easy user guide for beginners has helped you understand the benefit of this type of marketing so you can begin to put it into practice for yourself. Good luck!
